What we do...

Specialise in UX research to understand the characteristics and needs of your users to create a more intuitive and efficient interaction with your digital product.

User Research

Different people have different needs from products and have different online behaviors. Our research allows us to provide the appropriate interaction for the target audience. This results in more conversions and greater customer satisfaction. Services include persona creation, user journeys, usability testing, ethnography and heuristic reviews.

Interaction Design

From information architecture essentials to prototypes, our user-centred design services can be implemented at any stage of your design or development process and can be incorporated in all development methodologies.

Free Consultation Offer

Not sure how an improved user experience can benefit you and your customers? Let's work together to understand your needs and the needs of your customers. Contact us for a free consultation.

What they say...

What our clients say about us

Derm came through highly recommended and didn´t disappoint. He ran a series of workshops with the team taking us through proven theories around UI and helping make it applicable to the very live on stage product development process at Edgefolio.


Rowen Pillay

Co-founder and CEO at Edgefolio

Want to talk UX - design through to usability? Then Derm's your man. I've now hired Derm twice in two separate companies and he's delivered the insights and results that I needed. I first hired Dem while at BSkyB and then again at Hive (by British Gas). Derm has an amazing ability of not only doing the work required to provide the necessary improvements in UX, but can also help you set yourself up to do this in the future so you become self reliant. On numerous occasions I've given Derm the brief and then forget about it because I know he'll provide what i need first time every time. No hesitation in recommending.


Kassir Hussain

CTO at CSL (Dualcom)

Diarmad is a professional, insightful and personable UX expert with a great eye for the details that can make or break a design. I've known him for many years via the UX community and it was a pleasure to work with him recently on a connected home project, an area in which he has a lot of recent experience. His approach to UX is practical and pragmatic but always grounded in a thorough knowledge of HCI best practice and theoretical knowledge. Through the IXD Studio team and network of partners, he is able to provide a full UX design and consulting service.


Claire Rowland

Product/Strategy UX Consultant and author specialising in IoT

Derm was engaged on a project to review end to end IP video delivery at Sky. His role was to develop user stories driven by archetypal personas that would be used to build technical tests. Derm delivered his work efficiently and professionally. He even went beyond the brief to research existing behavioural experiences.


Laura Scanga

Product management, Agile and innovation

If you need help figuring out how to design or optimise your existing digital user experience be it web, tablet or mobile, Diarmad is your man. Diarmad is exceptionally thorough and uses a hands-on systematic iterative research and learning approach relying on his vast domain expertise. On top of that he is personable and direct or diplomatic at the right times.


Ferrie van Echtelt

Making Ventures Work

What I say...

When to break step

There are basic design principles that you should stick to and there are some design elements you should never use. Right? Design Patterns are recurring solutions that solve common design problems. For example, most online retailers use a design pattern that shows the product with a short description while giving the option to view more […]

What Would You Say You Do Here?

When somebody asks what you do, some jobs are easier to describe than others. Consider “I sell cupcakes with pictures of animals” compared to “I sell pneumatic adaptors, fittings and couplings to automotive manufacturers.” If you can’t explain what you do to the two Bobs from Office Space you could be out of a job. […]

A Few Good Tests

I watched A Few Good Men again recently and a quote sparked my thoughts on User Experience. As most things do. Captain Jack Ross (Kevin Bacon) says “I represent the government of the United States without passion or prejudice.” Sure, this is how you want your lawyers to think. But this is also how good […]


Diarmad McNally founded the studio in 2008 to provide UX research and interaction design expertise and solutions directly to clients. Trainer and workshop facilitator. MSc in HCI (UCL), Certified Professional for Usability and User Experience (CPUX). Guinness World Record holder.

Proud of working with amazing clients on projects including Three's flagship App, British Gas Connected Home's HIVE app, hardware and sites, SKY's streaming services and various channel sites, increasing conversions for Argos and Homebase, Head Trainer for Imparture and workshops with startups including Edgefolio .

Get in touch

Send us a message to arrange a free consultation, workshop or training course.

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